Many years ago, there was a big campaign on Twitter marketing tools. It was believed that you could use Twitter as an effective method to grow a list of prospective purchasers for your products or services. But the question is, were any of those software packages that were released, actually doing you any good? We will discuss Twitter marketing and whether or not it is worth your time and expense as part of your IM campaign.
SEO Link Monster – I was one of those who was interested to see if getting a huge following on Twitter was going to help my product promotion efforts and so bought the tools. Not only did I pay to register in programs that would get me followers but I invested in a few softwares to help advertise the products I was selling. In total, I think I invested in about 8 software programs to help with my Twitter marketing efforts.
The first software I purchased allowed me to automatically follow people in the hopes that they would then do the same and follow me. If someone was not following me, I had another tool that would automatically take them off my to-follow list. Getting rid of non-followers meant I could devote my attention on individuals who might be swayed to follow me. Along with some other programs that are not really worth bringing up, I invested in a program that would automatically take my blog posts and automatically Tweet them as soon as they were published on my blog. And when I began using all of these programs the results seemed to be impressive because they all did precisely what they said they would do. I was quickly brought down to earth when I checked my spreadsheet and realized that I wasn’t actually generating any money! I would post to my blog 10 times each day and those posts would be shown directly on Twitter just like they ought to. Wanting to increase the number of daily posts, I discovered a way to automatically post any number of entries to my blog and hopefully get more followers on Twitter.
Okay, allow me to reveal to you my results. After three years utilizing these Twitter marketing tools, I had built about 10,000 Twitter followers. And while you may think that is great, there’s more. During those three years I had affiliate links to my products on more than 15,000 blog posts in my Twitter account. My blog posts appearing on Twitter was the only kind of advertising for that blog I did and to test the effectiveness of Twitter I did not even ping new posts as they were published. Well, you can’t say that 3 years isn’t long enough to get decent results but using Twitter I just got 2 – 4 visitors each day to my blog. My affiliate earnings from 2 transactions was $47 and to that you can add $8.65 Adsense revenue – pretty dismal all around!
In short, having almost ten thousand followers on Twitter using all these tools will not give you the results you are looking for. The bottom line is that the money I’ve pulled in is not enough to cover the cost of the Twitter programs I bought to start with. There might be other better means to promote on Twitter, but from my experience, using automatic software tools is not one of them.